Four weeks ago, we reported on the monumental challenge being undertaken by Brian Grossman in an effort to raise awareness, and $50,000, for KIDS in the GAME, a charitable organization he co-founded. KIDS in the GAME’s mission is to provide support for underprivileged youth in America to participate in sports and other physical activities.
(BeechTree Partners is involved because Managing Director Brad Newpoff recently joined KIDS in the GAME on its Midwest Advisory Board.)
Whereas some people might put “see the Sahara desert” on their bucket list, Brian chose to enter the 27th annual running of the Marathon des Sables, a 7-day, 153-mile race across the Sahara in Morocco, enduring temperatures as high as 135°F, rough terrain, sandstorms, and blistering sands. And here we present the photo of Brian, on Saturday, April 14th, moments after completing what is often called “The Toughest Footrace on Earth.”
Brian didn’t just accomplish this feat by barely making it through. He finished 317th among 795 finishers, in a field that started with 877 competitors on Day 1. Among the 25 Americans racing (all of whom completed the challenge), Brian came in 7th.
Now, here’s the life lesson. Perhaps you’re saying, “Sure he can do it. He’s probably a life-long athlete.” In fact, 15-months ago he was a 46-year-old guy sporting 30 extra pounds that he wanted to lose. And there on his bucket list was an item that seemed at least worth dreaming about at age 30, when it went on the list, but now seemed crazy and out of reach.
This is when Brian realized he could transform a personal fitness goal into a mission larger than himself: He would train for 15 months and then run for 7 of the most grueling days imaginable for the cause of KIDS in the GAME. By the time he finished the Sahara race, hundreds of people, perhaps thousands, had heard about his mission and his cause, and the $50,000 fund-raising goal was in sight as well — less than $7,500 to go. In the 24 hours following, it whittled down to $6,000.
You can donate to the KIDS in the GAME Sahara Challenge to help attain that goal.

This dedication brought BeechTree Partners Managing Director Brad Newpoff into working with KIDS in the GAME, and with Brian, a childhood friend. “Here in Chicago, people like to quote Daniel Burnham, a city planner from a century ago. He said, ‘Make no little plans; they have no magic to stir men’s blood…. Make big plans, aim high in hope and work.’
“Brian captured that spirit and aspiration with his amazing accomplishment in the last week,” Brad adds. “KIDS in the GAME holds that same hope and aspiration to improve the lives of thousands, and even millions, of underprivileged children. Not only can these kids get ‘in the game’ with physical activity. They can learn teamwork and camaraderie and sportsmanship. They can learn life lessons. Through KIDS in the GAME, they may hear the inspiring story of Brian Grossman pounding step by step across the Sahara, and see that you aim high with hard work and hope.”